VSL script, ad creative, pre-call email sequence, and a complete funnel map. All built from research into your specific business, audience, and growth gaps.
You have the infrastructure of someone who takes marketing seriously. Facebook Pixel, Hyros, GA4, dual GTM containers. You are spending real money on ads and tracking every dollar. 217 podcast episodes. 140+ chiropractors in your mastermind. A value ladder that actually makes sense.
But there is a gap between how serious your back-end is and how your front-end converts. No VSL warming prospects before they book. No pre-call sequence pushing show rates up. And a narrow audience that needs fresh creative angles to avoid fatigue.
So we built what is missing. Everything below is specific to Rehab Chiro Coach, written for your audience of rehab chiropractors, and ready to implement.
15 minutes. We will show you how every piece connects and what implementation looks like.
Get in TouchEvery page on rehabchirocoach.com routes to the same place: "Book a Strategy Call." The coaching program page, the consulting services page, the blog CTAs, the lead magnet thank-you page. All roads lead to the calendar.
But there is nothing between the click and the booking. No video explaining who you are, how the mastermind works, what results look like, or why this call is worth 30 minutes of their day. A cold prospect clicks "Book a Call" and gets a Calendly form. That is it.
Every strategy call your team takes is with a prospect who has not been pre-sold. Your closers have to do 100% of the work on the call. They have to explain what Rehab Chiro Coach is, how it works, what results look like, and why it is worth $1K-$2.5K per month. That is a lot of ground to cover in one call.
The prospects who do not book? They bounced because a calendar link was not enough to convince them. They needed more before committing their time. You lost them at the moment of highest interest.
A 12-15 minute Video Sales Letter that sits between your ad/content and the booking page. The VSL walks cold prospects through: who you are, the problem rehab chiropractors face, how you solve it, proof it works, and exactly what happens on the strategy call. By the time they book, they already want in. Your closers spend less time educating and more time closing.
Full VSL script is below.
Your tracking stack is serious. Facebook Pixel, Hyros, GA4, dual GTM containers. You are not playing around with attribution. This tells us you are spending real money on paid acquisition.
But your addressable market is narrow. "Rehabilitation-focused chiropractors" is a subset of chiropractors, which is already a niche market. When you run ads to a small audience, creative fatigue hits fast. The same people see the same ads over and over. CPAs climb. Performance degrades.
You have 217 podcast episodes full of stories, frameworks, and client results. That is a goldmine of ad angles. But unless those are being systematically turned into ad creative, you are leaving money on the table.
Rising cost per acquisition over time. The same audience seeing the same messaging means diminishing returns on every dollar spent. Your Hyros data probably shows this already. The solution is not more budget. It is more angles.
Three new ad scripts, each hitting a completely different angle. One leads with your authority and the 140-member community. One leads with the pain of being stuck at $30K-$50K with no systems. One leads with a specific client transformation. You film them, we handle the rest.
Full ad scripts are below.
You use GoHighLevel for your CRM, forms, and booking. GoHighLevel is fully capable of automated email sequences. But we found no evidence of a pre-call nurture system between the moment someone books a strategy call and the moment they show up.
The booking page captures the appointment. Then silence until the call.
Industry benchmark for cold-booked strategy calls is a 50-60% show rate. That means if 100 people book calls this month, 40-50 of them never show up. Those are people who raised their hand, said "I am interested," and then ghosted.
On a $1K-$2.5K/month coaching program, every no-show is a potential $12K-$30K in annual revenue that evaporated. If you are booking 40 calls a month and 18 of them no-show, that is potentially $216K-$540K in lost annual revenue.
A 5-email pre-call sequence that fires automatically after booking. Confirmation with social proof. A quick win they can implement before the call. A client result story. What to prepare. Day-of reminder. This alone can push show rates from ~55% to 80%+.
Full email sequence is below.
You have strong results. "$1.14 million in collected revenue." Clients going from "$30K to $90K monthly." "Average increase of $17,000 per month after 12 months." 140+ clinicians in the mastermind community.
But these numbers are sprinkled across different pages with no structure. The coaching program page has some testimonials. The consulting page mentions results. But there is no single, conversion-optimized proof asset that a prospect sees before they decide to book.
For a high-ticket coaching program, social proof is the #1 conversion lever after the offer itself. Prospects need to see people like them who got the result they want. Not one testimonial. A wall of proof. Without a structured proof system, every prospect has to piece together whether this works from scattered mentions across your site. Most will not do that work.
This is woven into the VSL script and pre-call sequence below. The VSL includes a dedicated proof section with specific client results. The pre-call emails include a "client spotlight" email. The funnel map shows where proof assets appear at each stage. You do not need a separate "case study page" if proof is strategically placed throughout the funnel.
Your current funnel is: Content/Ad → Landing Page → Book Strategy Call → Call → Close. That is a straight line. It works. But it leaves conversion on the table at every stage because there is no warming layer.
A linear funnel means every drop-off is permanent. Someone who visited your coaching page but did not book? Gone. Someone who booked but did not show? Gone. Someone who showed but was not ready? Gone. A layered funnel catches people at every stage and brings them back.
A complete funnel map showing how the VSL, pre-call emails, and new ad creative connect into a system. Full funnel map is below.
Format: Video Sales Letter, 12-15 minutes
Purpose: Sits between ad/content click and strategy call booking. Pre-sells prospects so they book warmed up and ready to buy.
Voice: Direct, confident, peer-to-peer. You are a chiropractor talking to chiropractors.
Format: Talking head, 60-90 seconds. Film at your desk or in the practice.
Format: Talking head, 60-90 seconds. Film somewhere personal, not behind the desk.
Format: Talking head, 60-90 seconds. Start with the hook written on screen as text overlay.
Platform: GoHighLevel (already in use)
Trigger: Fires automatically when a strategy call is booked
Goal: Push show rate from ~55% to 80%+
Subject: Your strategy call is booked
You are confirmed for [DATE] at [TIME].
Here is what happens on the call:
1. We look at where your practice is right now (revenue, patient volume, systems in place)
2. We identify the 2-3 specific bottlenecks holding you back
3. We map out what the next 90 days could look like
That is it. 30 minutes. No fluff.
One thing that helps: know your last 3 months of collected revenue before the call. Not billed. Collected. That number tells us more than anything else about where you are.
Talk soon.
- Justin's Team
Rehab Chiro Coach
Subject: Try this before our call
Before we talk, here is something you can do this week.
Pull up your last 30 days of new patient inquiries. Count them. Then count how many of those became booked appointments.
That number is your inquiry-to-appointment rate. Most rehab chiropractors we work with start between 30-50%. Our members get it to 70-80% with a simple follow-up system.
If your number is below 50%, that is one of the first things we will fix on our call.
If it is above 70%, you are already ahead of most. We will look at what is next.
Either way, knowing that number makes the call 10x more useful.
- Justin's Team
Rehab Chiro Coach
Subject: How one chiropractor added $60K/month
Quick story before our call.
One of our members came in doing $30K a month. Good chiropractor. Patients loved him. But no marketing system, no sales process, no KPIs.
12 months later: $90K in collected revenue. Every month. Consistently.
What changed? Three things.
1. Google Ads bringing in new patients every week (not relying on referrals alone)
2. A sales process his front desk could follow without him
3. Weekly KPIs so he knew by Tuesday whether the week was on track
That is the kind of stuff we will talk about on our call. What is holding your practice back and what the specific fix looks like.
See you on [DATE].
- Justin's Team
Rehab Chiro Coach
Subject: Quick prep for tomorrow
Your call is tomorrow. Here is how to get the most out of it.
Have these 3 numbers ready:
1. Monthly collected revenue (average of last 3 months)
2. New patient inquiries per month (how many people reach out)
3. Inquiry-to-appointment rate (how many of those become booked patients)
If you do not have exact numbers, estimates are fine. We work with what you have.
The call is 30 minutes. We will be on time.
Talk soon.
- Justin's Team
Rehab Chiro Coach
Subject: We are calling you in 1 hour
Just a heads up. Your strategy call is in 1 hour.
We will be on time. If something came up and you need to reschedule, reply to this email and we will find another time.
Otherwise, talk to you at [TIME].
- Justin's Team
Rehab Chiro Coach
Problems with this flow: No video pre-selling between ad and booking. No email nurture between booking and call. Every drop-off is permanent. Sales team does 100% of the selling on the call.
| Stage | Current (Est.) | With System |
|---|---|---|
| Ad click to page visit | Baseline | +10-20% CTR (creative refresh) |
| Page visit to booking | ~3-5% | 8-12% (VSL warming layer) |
| Booking to show | ~55% | 75-85% (pre-call sequence) |
| Show to close | ~25-35% | 30-40% (prospects arrive pre-sold) |
1. Pre-call email sequence (fastest to implement, immediate ROI. Just set it up in GoHighLevel.)
2. VSL script (film it, even on your phone, and put it on a simple landing page.)
3. Ad scripts (film the 3 scripts, rotate into your existing campaigns.)
4. Full funnel integration (connect all pieces, add retargeting, optimize over time.)
The pre-call emails alone could recover 15-25 additional strategy calls per month that currently no-show. At your close rate, that is potentially 4-8 additional coaching clients per month.
Everything above is yours. Use it however you want. If you want us to implement the whole system, let's talk.
Get in Touch